Archive for December 6, 2007

Report about social networks

If social networks and community pages don’t mean just fun for you and you are interested in understanding mechanics of business models for those services then you might be interested in a raport about social services published by FaberNovel. This report consist of three parts:

  • general rules of social networks
  • case studies of matchmaking services Meetic and Match.com
  • case studies of business networks Xing and LinkedIn

The authors of the report grouped all web 2.0 services into four groups:

  • online communities - which main focus is on “socializing”
  • business networks - with focus on career and business opportunities
  • online matchmaking - dating services
  • alumni networks - helping to stay in touch with friends from school or university

Even if it looks that there should be much more types of services this hierarchy seems to cover most of cases missing maybe only some specializations of those types.

Report in PDF to download here.

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